<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>What The Model Says</title><description>How AI assistants describe brands — and what to change so they describe yours accurately.</description><link>https://whatthemodelsays.com/</link><language>en</language><lastBuildDate>Sat, 22 Aug 2026 00:00:00 GMT</lastBuildDate><atom:link href="https://whatthemodelsays.com/rss.xml" rel="self" type="application/rss+xml"/><item><title>What llms.txt does, what it does not do, and who actually reads it</title><link>https://whatthemodelsays.com/articles/llms-txt-evidence/</link><guid isPermaLink="true">https://whatthemodelsays.com/articles/llms-txt-evidence/</guid><description>Adoption is climbing and the crawlers that matter are ignoring the file. Here is what the logs show, and why this site ships one anyway.</description><pubDate>Sat, 22 Aug 2026 00:00:00 GMT</pubDate></item><item><title>Why third-party sources outrank your own marketing pages</title><link>https://whatthemodelsays.com/articles/third-party-sources/</link><guid isPermaLink="true">https://whatthemodelsays.com/articles/third-party-sources/</guid><description>An assistant asked to recommend a tool rarely quotes the vendor. It quotes whoever wrote about the vendor — and the concentration is more extreme than most teams expect.</description><pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate></item><item><title>Write one page that answers exactly one question</title><link>https://whatthemodelsays.com/hacks/one-question-per-page/</link><guid isPermaLink="true">https://whatthemodelsays.com/hacks/one-question-per-page/</guid><description>A page answering one question gets quoted. A page answering eight gets skimmed, and the assistant picks the wrong paragraph.</description><pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate></item><item><title>Make your pricing page machine-readable</title><link>https://whatthemodelsays.com/hacks/machine-readable-pricing/</link><guid isPermaLink="true">https://whatthemodelsays.com/hacks/machine-readable-pricing/</guid><description>Tables beat prose. Prose beats images. Images are invisible — and so is anything that needs JavaScript to appear.</description><pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate></item><item><title>How to measure whether an AI assistant mentions your brand</title><link>https://whatthemodelsays.com/articles/measure-mentions/</link><guid isPermaLink="true">https://whatthemodelsays.com/articles/measure-mentions/</guid><description>The prompt matrix, the pinned snapshots, and the arithmetic — plus the four ways this measurement lies to you.</description><pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate></item><item><title>Open-source tools for AI-visibility auditing</title><link>https://whatthemodelsays.com/resources/open-source-audit-tools/</link><guid isPermaLink="true">https://whatthemodelsays.com/resources/open-source-audit-tools/</guid><description>Curated, with an opinion attached rather than a bare link — including which of these you can skip.</description><pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate></item></channel></rss>